About Us



Concepts Group of Companies has been established in the Middle East for more than a decade with its primary focus of being an exhibition stand design and outfit, one-stop-shop. Interiors and Construction are other sister concerns under the Concepts group of companies. Our core competencies lie in building high impact quality stands built to your specifications. The range of cost effective exhibition stands offer simplicity, flexibility and re-usable solutions without having to compromise on quality of concept, execution and materials being used.

Our team of over 100 qualified and skilled staff, offer you a host of services encompassing and not limited to conceptualization and visualization on design, quality assured in-house production, technical/commercial consultancy/client servicing, printing services and logistics. We guarantee timely transportation, setting up and dismantling of the stand on site, in addition to warehousing facilities to store the stand on our premises for long-term usage and re-building.

To define good design is difficult given the subjective nature of the eye of the beholder. Our creativity never lacks flair but we try to keep in mind the objective view in terms of what the commercial target really is. In this way we will improve our client’s ROI.
Here are some other definitions;

In our Concept Zone we practice every day to identify both what is in the brief and what is not. This is where we rely on extracting from the client what we can produce to reach their objectives. Our own Client Relationship Management policy and system (CRM) brings benefits for our clients for their exhibition stand, event, road show or whatever the branding activation might be.


"Our vision is to create dreams and convert them to reality to provide maximum return on investment for our clients."


Our mission is to provide a pleasant exhibiting experience to our clients with fast and professional service, that leaves behind a long lasting impression through its creativity.


To boast of an executive board of 5 people that collectively have over 90 years experience might suggest much maturity! This is indeed true and no bad thing. However, the youngest director is 25 years old!

This blend of ages runs through the team as does the variety of nationalities and cultures. We have identified areas of responsibilities and control and track each managerial head day to day. In this way we have quality control from the moment our cad drawings and production order are commenced.

Our CEO Sunder Hirani formed the company in 1999 after a proven career in finance and real estate. Sunder has gained much respect from a variety of quarters thanks to his vision of recruitment and loyalty to his employees.

Our young managing director, Vishal Hirani has blossomed in his responsibility of preparing the company for the new challenges in this prolific marketplace. From a sound platform of experience in the International Travel Business sector, Vishal moved into the family business in 2004. His energy has led the company into new fields of related business with graphics, interiors and events. Vishal has employed a positive training scheme for young people both in creativity and in project management to accept secure career paths within the organization.


The amount of International business has increased both in the overseas exhibitors relying on our expertise in exhibiting or eventing in the Middle East’s prolific Show Calendar but in Local companies using us to push their exporting initiatives around the globe.

No company is all things to all men and so we have alliances for areas of activity which are related to our market but not our own expertise List all strategic partners and locations.



Concept Zone Exhibition Fixture FZCO
P.O.Box : 261235
Techno Park, Jebel Ali
Dubai, United Arab Emirates.